At Keith Walker Optical Boutique we are committed to the highest privacy standards however you choose to interact with us. We will only collect data that is necessary for us to deliver the service you expect and ensure you receive reminders regarding appointments or other relevant your care. Our policy provides detailed information on why & when we collect your personal information, how it is used and the very minimal conditions under which we may disclose it to others.
Collection of your personal information
Along with your basic contact information (name, date of birth, telephone numbers and your addresses) we will collect information regarding current and past health and medication information, your sight test/eye examination results, payment details and lifestyle information. We may also store relevant information received from other health care professionals as part of your ongoing eye care.
Use of personal information
The information collected about you is used to provide with the best and most appropriate products and services. Along with the ongoing eye care, we will remind you when appointments are due, and occasionally suggest relevant products/services that may be of interest to you. We will use your contact information to respond to any of your queries, and where necessary your bank details to collect Direct Debit payments as agreed. Occasionally we may contact you for feedback or to offer trials of new products.
Our policy on storage, processing and retention of your information.
To provision and manage our services, your data is stored and processed by Optix Software Ltd within their UK facilities that are certified to ISO27001. If we collect Direct Debits from you these payments will be processed by Eyecare Payments Ltd. Any third-party company is only permitted to process your data for the specified purposes and in accordance with our instructions.
We retain your information for as long as reasonably necessary to provide our products and services and to maintain records to satisfy tax and other legal requirements.
How and when we may share your Personal Information
Where necessary we may disclose your information to health care professionals including the NHS. We may also pass information to external agencies and organisations, including the police, for the prevention and detection of fraud and criminal activity. Should any claim be made, we may pass your personal information to our insurers and if our business is wholly or partially transferred to a third party, your personal information may be one of the transferred assets.
Your rights with respect to the Personal Information we hold
You are entitled to access the personal information that we hold on you; any such request should be made using our contact details below. If any data we hold is inaccurate, this will be corrected promptly on request. In certain circumstances you can request that we erase your data which we will do where this would not prevent us meeting our legal and regulatory obligations.
Updating your communication preferences
You may ask that we do not send you communications using any of the contact details we hold on our records, this may include your email, SMS, telephone and postal information. You may also request we restrict our communications to clinically necessary messages. Your personal preferences can be changed at any time by using the link at the end of every email and SMS message we send or by using our contact details below.
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You can reach Keith Walker Optical Boutique by email: email@example.com, telephone: 01429 275551, or by post at 28 Victoria Road, Hartlepool, TS26 8DD.